What is PR?

PR creates awareness of your brand, service or product. PR is listening to feedback. It’s protection of your reputation. It’s telling your story.

Many people shy away from PR because they think it’s not for them. They believe it’s the last thing they can afford to budget for - something for large corporations.

An official definition of PR is:

"Public relations is the planned and sustained effort to establish and maintain good-will and understanding between an organisation and its publics." Source PRII.

In other words….PR is consistent and two-way communication, between an organisation and its audience, or a business and its customers.

Richard Branson says of PR:

Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.”

PR is about relationship building, with the public, with the media, with customers.  It is different to Marketing and Advertising, although it can form part of the Marketing Mix. Marketing is convincing people to buy your product or service, using mediums such as paid advertising. However, sometimes it is more credible for someone else to endorse you, rather than paying to promote yourself. That could be said to be a key difference between PR and Marketing and Advertising. With digital and social media there is more blurring of the lines nowadays, but the bottom line is that PR can greatly improve your position in whichever market you are aiming for.

Why do I need it?

PR has traditionally been the ‘spend’ that is dropped when times are tough. But in fact, if your sales are falling and your customers are going elsewhere – isn’t this exactly the time when you need to be able to tell your story?